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OUR ETHOS

Genuinely Eco-Conscious

It has become very fashionable for brands to talk about how eco-friendly are, but the reality is that many just have very good PR teams that know just how to cover up their true environmental impact. The fashion industry is one of the world’s biggest polluters; water consumption; releasing dye chemicals into rivers; masses of clothes that end up in a landfill site when they don’t sell. 


The true cost of cheap fast fashion that is mass-produced is horrific, and does not immediately affect the consumers purchasing the clothes but the people who make the clothes and live in the local area. 


We are incredibly proud to say that less than 1% of our products are imported, and only through reliable trusted suppliers. The vast majority of our products are made here in Britain by ourselves or a limited number of British manufacturers. 

MADE IN THE UK

The support for British manufacturing has seen a steady rise over the last decade, and we are always overwhelmed by the support we receive from our customers who choose us over competitors to support us as a British manufacturer.


But why is British manufacturing such a big deal? Well, once upon a time, Britain was an industrial and manufacturing powerhouse that produced everything from clothing to ships, but between the 1970’s and 2000’s, the UK experienced the biggest de-industrialisation the world had ever seen. During this time, centuries-old factories closed, generations of families found themselves out of work and entire communities collapsed from the lack of work in the area. The world changed, and companies found it was too costly to maintain their manufacturing in the British isles and moved overseas for cheaper labour, premises and materials. 


Fast forward to today, and British-made goods are highly respected around the world for being produced in a country with limited facilities but incredibly high working standards, workers rights, and health and safety laws.

MADE TO ORDER

So brands are boasting about how much they care about the environment, and you’re happy to shop with them, but then you wonder what happens to all the clothes that don’t sell? Almost every time, they end up in landfill. Yep, if no one wants them they end up in the bin and shipped to whichever country will accept it to pour them into a giant hole in the ground and bury. The scale of this is shocking, and truly underreported.


We have never wanted to be one of these brands, which is why we make every product to-order, ensuring that we only make what people want to buy. Like every brand, some designs aren’t as popular as we anticipate, but it doesn’t matter because we don’t have hundreds - or thousands - of them to get rid of. 


 When you buy a product from us, you can rest assured that it has been made especially for you. If something does happen to be in stock (a photography sample for example), and doesn’t sell, we deconstruct it to use the components for another tie, or we donate the product to a charitable cause. 

VEGAN FRIENDLY

The world is changing in many ways, and the growing number of people leading free-from lifestyles cannot be ignored. While the focus is put on the food industry for free-from and vegan diets, the other areas of veganism are often overlooked, including fashion.


The availability of fur in fashion has reduced substantially over the last two decades, and now an increasing awareness of silk production in the Far East has lead many brands to phase out silk too. As we print and produce pieces to order, on satin rather than silk, we are proud to inform vegan shoppers that the vast majority of our products are suitable. Furthermore, we’ve made it easy for vegan shoppers to identify which materials are and aren’t suitable for their requirements by adding this information to our menu.

OUR PACKAGING

It has become very fashionable for brands to talk about how eco-friendly are, but the reality is that many just have very good PR teams that know just how to cover up their true environmental impact. The fashion industry is one of the world’s biggest polluters; water consumption; releasing dye chemicals into rivers; masses of clothes that end up in a landfill site when they don’t sell. 


The true cost of cheap fast fashion that is mass-produced is horrific, and does not immediately affect the consumers purchasing the clothes but the people who make the clothes and live in the local area. 


We are incredibly proud to say that less than 1% of our products are imported, and only through reliable trusted suppliers. The vast majority of our products are made here in Britain by ourselves or a limited number of British manufacturers.